( Erbranding Studio )
For Ford Croatia, we created a series of campaigns, each designed from scratch, from concept and art direction to final layouts. They include a joint campaign for the Ford Puma and Kuga, a dedicated Puma campaign and an EV campaign for the Capri, Puma Gen-E and Explorer that puts electric incentives front and center. Every campaign was rolled out across social media, all digital channels and print, with a clear visual system that makes the key message readable at a glance.
From showroom offers to carnival streets.
Alongside the product campaigns, we designed a campaign for the carnival season, where Ford was the official sponsor. We took a more playful approach with illustrated postage stamp visuals featuring festive town squares, masked carnival performers and hidden black cats, turning the campaign into a fun “catch the cat” game. Developed from scratch for social media, digital channels and print, it brought the Ford brand closer to the local community in a light, memorable way.
